WeChat is a mobile phone text and voice messaging communication service developed by Tencent in China. Clients are available for Android, iPhone, BlackBerry, Windows Phone, and Symbian platforms. Languages supported include traditional/simplified Chinese, English, Indonesian, Spanish, Portuguese, Thai, Vietnamese, and Russian. WeChat is supported on Wi-Fi, 2G, 3G, and 4G data networks.
WeChat provides multimedia communication with text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, photo/video sharing, location sharing, and contact information exchange. WeChat supports social networking via shared streaming content feeds and location-based social plug-ins ('Shake', 'Look Around', and 'Drift Bottle') to chat with and connect with local and international WeChat users. Jeff Xiong, Co-Chief Technology Officer of Tencent, manages the WeChat team.
Photos can be taken and embellished with artistic filters, captioned and put into a personal photo journal, and distributed to friends. User data is protected via on-demand contact list backup and retrieval to/from a cloud-based service. WeChat claims to provide a social networking platform that emphasizes user privacy and fast response performance.
Registration is done via Facebook Connect, mobile phone SMS/VM, or Tencent QQ. The application was initially launched as Weixin in China in January 2011, with international language support in October 2011, and re-branded as WeChat in April 2012. It is being promoted in India via gaming site Ibibo, in which Tencent holds a stake.
As of March 2012, WeChat had more than 200 million users according to Tencent CEO, Ma Huateng.As of January 2013, it had 300 million.
The app is available in the App Store for iTunes, Google Play Store for Android, BlackBerry App World and Marketplace for Windows Phone.
Ownership of the WeChat brand is currently the subject of a dispute with Hong Kong based Admart.Asia founder, Wayan Chan who has used the WeChat brand on both the www.Admart.Asia and WeChat.Asia websites.
Experts of Social Media explain the mobile application has a great potential for marketing of brands, games, and mobile commerce even though WeChat is different from Weibo
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